Harbourline
Fernpost
2026-01-05 — 2026-01-12
AI answer visibility
Across the tracked buyer questions, Fernpost was named in an estimated 11.5% of answers this period, up from 11.5%. The gap to the strongest tracked competitor stands at -28.1 pp. Every figure is an estimate from repeated samples of assistant answers, not a count of real buyer conversations.
Named in answers11.5% → 11.5%+0 pp over the period
Competitor gap-28.1 pp → -28.1 ppAgainst the best-performing tracked competitor
Work completed
No delivery work was recorded in this period.
Results
- Newly cited sources0
- Brand mentions in AI answers0
- Visibility change+0 pp
Where the opportunity is
Visibility today11.5%Share of answers mentioning the brand
Tracked competitors, average29.3%-17.8 pp versus the average
Ranked work for the next 90 days
- Get the client covered on reviewhub.examplereviewhub.example is cited in 18% of answers for this category (14 citations). Quillstack and Loambox appear in those answers; Fernpost does not.Estimated impact: high · Effort: medium
- Get the client covered on forum.exampleforum.example is cited in 12% of answers here (9 citations), and threads comparing the category name competitors without mentioning Fernpost.Estimated impact: medium · Effort: medium
- Publish a page that answers this cluster directlyNo page from fernpost.example appears among the 9 sources cited for the comparison cluster, so there is nothing of the client's own to cite.Estimated impact: medium · Effort: medium
- Refresh the fernpost.example pricing pageThe page is cited 6 times here, but the brand is not mentioned in those answers — it is being read without carrying the name.Estimated impact: medium · Effort: low
- Get the client covered on listings.examplelistings.example is cited in 7% of answers here (5 citations), with two competitors listed and the client absent.Estimated impact: medium · Effort: low
- Answer the migration question in the docsThree answers recommend a competitor specifically for migration; the client's docs do not cover it at all.Estimated impact: low · Effort: low
Proposed engagement$3,500 / monthEstimated effort: 8–12 h per month
Next sprint
- Get the client covered on reviewhub.example
- Get the client covered on forum.example
- Publish a page that answers this cluster directly
How to read this
- Visibility is the share of AI answers mentioning the brand, measured across repeated samples on several platforms over weekly windows.
- This audit is a single measurement of how assistants answer today. The ranked work is what the current sources suggest, with expected effort — not a forecast of results.
- Retainer and effort are the agency's own estimates for the scope below, shown so the numbers behind the proposal are visible.