Harbourline
Fernpost
2026-04-01 — 2026-06-30
AI answer visibility
Across the tracked buyer questions, Fernpost was named in an estimated 28.6% of answers this period, up from 19.4%. The gap to the strongest tracked competitor stands at -13.4 pp. Every figure is an estimate from repeated samples of assistant answers, not a count of real buyer conversations.
Named in answers19.4% → 28.6%+9.2 pp over the period
Competitor gap-21.8 pp → -13.4 ppAgainst the best-performing tracked competitor
Work completed
- Pages refreshed4
- Source outreach3
- New pages published2
- Review platform work2
- Structured data fixes1
Results
- Newly cited sources7
- Brand mentions in AI answers34
- Visibility change+9.2 pp
Highest-impact action
Refreshed the comparison page
Estimated contribution: +2–6 pp · Confidence: low
Next sprint
- Get covered on the two remaining review platforms
- Publish the head-to-head comparison the answers keep asking for
- Refresh the integrations page with current partners
How to read this
- Visibility is the share of AI answers mentioning the brand, measured across repeated samples on several platforms over weekly windows.
- There were no untouched topics to compare against in this period, so movement cannot be separated from platform-wide changes.